MARKET RESEARCH

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Jim McCullough has been a Market Researcher for over twenty years. He enjoys a working relationship with many major corporations, especially in the entertainment and consumer fields. He also is a valued researcher for many high-level political candidates, including a candidate for the office of President of the United States.

While offering a full range of marketing research services, McCullough specializes in Qualitative Research and Strategic Marketing Planning. He has conducted thousands of Focus Groups for hundreds of companies and individuals.

Projects he has been associated with have been integral to major marketing strategies, image creation, product positioning, packaging, advertising and promotion.