Jim McCullough is an Executive Producer, Market Researcher, Marketing Consultant and Media Advisor. For over twenty years he has enjoyed a working relationship with many major corporations, such as: LUCASFILM LTD., WARNER BROTHERS, THE GAP STORES, INC., MRS. FIELDS COOKIES and A.S.I. ENTERTAINMENT. From Star Wars to Ally McBeal, Gap Jeans to Mrs. Fields Cookies. The work Mr. McCullough has been involved with has touched the lives of millions of people worldwide and resulted in billions of dollars of revenue.

While offering a full range of marketing research services, McCullough specializes in Qualitative Research and strategic marketing planning. He has conducted thousands of Focus Groups for hundreds of companies and individuals.

Projects he has been associated with have been integral to major marketing strategies, image creation, product positioning, packaging, advertising and promotion.

In the world of entertainment McCullough has been involved with the successful development and launch of: motion pictures (theatrical release and direct to video), full length animated features, television programs, radio formats, promotional campaigns, commercials, television navigation systems, cable television programming, major recording artists and record companies.

In the consumer field he has worked with: casual clothing designs, advertising campaigns (print, radio, television), toys, baked goods, fast food, candy, coffee, lifestyles/trends, alcoholic beverages, paper products, soap, hand and body care products, juice drinks, new home designs/marketing directions, banking, package/label designs, electronic and high technology prototypes and products, computer programs/software computer systems, telecommunications, new automobile technology, credit cards (new products/services), Off Road Vehicles, casinos/gambling, drugs, commercial real estate issues/site locations, automobile financing, resource conversion, recycling, environmental concerns and waste management.

In the political arena, McCullough has worked for: candidates for elected office (for mayors of San Francisco and Los Angeles, California State Legislature, U.S. Congress, U.S. Senate and President of the United States), campaigns for baseball and football stadiums, mass transportation systems, ballot initiatives and measures.

Other areas of investigation include: energy production, hospitals, health care, education/schools (curriculum and discipline concerns), teachers, educational devices, textbooks, and mock juries.