is an Executive Producer, Market Researcher, Marketing Consultant
and Media Advisor. For over twenty years he has enjoyed a working
relationship with many major corporations, such as: LUCASFILM
LTD., WARNER BROTHERS, THE GAP STORES, INC., MRS. FIELDS COOKIES
and A.S.I. ENTERTAINMENT. From Star Wars to Ally McBeal, Gap
Jeans to Mrs. Fields Cookies. The work Mr. McCullough has been
involved with has touched the lives of millions of people worldwide
and resulted in billions of dollars of revenue.
a full range of marketing research services, McCullough specializes
in Qualitative Research and strategic marketing planning. He
has conducted thousands of Focus Groups for hundreds of companies
Projects he has
been associated with have been integral to major marketing strategies,
image creation, product positioning, packaging, advertising and
In the world
of entertainment McCullough has been involved with the successful
development and launch of: motion pictures (theatrical release
and direct to video), full length animated features, television
programs, radio formats, promotional campaigns, commercials,
television navigation systems, cable television programming,
major recording artists and record companies.
In the consumer
field he has worked with: casual clothing designs, advertising
campaigns (print, radio, television), toys, baked goods, fast
food, candy, coffee, lifestyles/trends, alcoholic beverages,
paper products, soap, hand and body care products, juice drinks,
new home designs/marketing directions, banking, package/label
designs, electronic and high technology prototypes and products,
computer programs/software computer systems, telecommunications,
new automobile technology, credit cards (new products/services),
Off Road Vehicles, casinos/gambling, drugs, commercial real estate
issues/site locations, automobile financing, resource conversion,
recycling, environmental concerns and waste management.
In the political
arena, McCullough has worked for: candidates for elected office
(for mayors of San Francisco and Los Angeles, California State
Legislature, U.S. Congress, U.S. Senate and President of the
United States), campaigns for baseball and football stadiums,
mass transportation systems, ballot initiatives and measures.
Other areas of investigation include: energy production, hospitals, health care, education/schools (curriculum and discipline concerns), teachers, educational devices, textbooks, and mock juries.